13-11-2009

Honda Lifestyle by GAS: wear your Honda!

From the long association between GAS and Honda comes a new, important project: on the occasion of EICMA, the Motorcycle Show currently being held in Milan, Honda Italia presents the brand new Honda Lifestyle collection created in collaboration with GAS. The two brands dedicate this clothing line for men, women and children to all those motorcycling enthusiasts who want to “wear their passion”.

The line was designed to enhance Italian customers’ sense of belonging to the world of Honda motorcycles by dressing enthusiasts in clothing having the same sporty, high quality essence as their bike and reflecting its prestige and rugged character, clothes that are modern and practical also for leisuretime. The collection, which includes jackets, fleeces and T-shirts, is characterized by contemporary, decisive fit, hi-tech fabrics, bright colours that recall the excitement of the racetrack and graphics inspired by those of the world’s leading maker of motorcycles. The clothes are light, versatile and allow great freedom of movement – a perfect balance of comfort and fashion, designed for those who travel at high speed – with style!

The new Honda Lifestyle collection will be available exclusively from official Honda dealers in Italy and Europe from February 2010.

Claudio Grotto, President of Grotto SpA, expressed his satisfaction with this new agreement, saying: “GAS has always placed great importance on the quality and values transmitted by the brand. For a long time now I have felt in tune with the values of the motorcycling world and of the Honda team in particular, so I am honoured that when it was time to choose who should make their clothing line, the company once more thought of us. The know how acquired in the GAS brand’s more than 25 years in the casualwear industry has been put at the service of a very strong product concept linked to the Honda image.” 

Mario Nicosia, Honda Italia After Sales Manager, adds: “Honda and GAS both have premises in Italy, but it was the strategic importance of the market that convinced us to take this agreement Europe-wide. In particular, the new Honda Lifestyle collection will be manufactured by GAS with the same production quality, sporting design and attention to detail that goes into every Honda motorbike”.